Apple’s new headset AirPods Max went on sale this week, and three Apple executives accepted an interview with the Japanese design website Casa BRUTUS.
In this interview, Apple’s vice president of industrial design Evans Hankey, industrial designer Eugene Whang, and product marketing vice president Bob Borchers mainly discussed the design of AirPods Max.
It was previously reported that an Apple designer revealed that Apple has spent more than four years on AirPods Max.
Hankey explained in this interview that Apple went through hundreds of different design iterations before finalizing the final version of AirPods Max. Whang added that Apple chose familiar materials for AirPods Max, such as aluminum
They believe that Apple ” only has one chance to enter a certain product category, so they want to make it the best product.”
One of the most controversial features of AirPods Max is its accompanying Smart Case, which some people say looks like a bikini. Whang explained that Apple chose this design because it saves more space than the hard case used in other ear-hook headphones. Even if the headband of the Smart Case is exposed, users do not have to worry because the mesh material is strong.
Finally, they also mentioned that Apple had tried to add touch controls to AirPods Max, but ultimately chose the Digital Crown design.
