Xiaomi start up three new departments, which are Internet Business Department, and more

The Group of Xiaomi announced the newest organizational frame upgrade and cadre appointments and established three new Internet first-level departments, namely the Software and Experience Department, the Internet Business Department, and the Business Middle Office Department. The general managers of the departments are Jin Jin Fan, Ma Ji, and Qiu Ruiheng all report to CEO Lei Jun.

The Software and Experience Department is composed of core experiences business-related parts such as the original Internet I, TV Department, Notebook Computer Department, speakers with screens, photo albums, clouds, accounts, and negative one screen. Qiao Zhongliang is the deputy general manager.

The Internet Business Department is composed of Xiaomi Mobile Business, Internet Department 2, Internet Department 3, Internet Department 4, Internet Department 5, and the advertising sales of the Internet Business Department. The former head of Internet Department 5, Ma Ji, serves as the general manager, and Wang Dong and Liang Qiushi are deputy general managers.

The business middle office department consists of real commercial products, big data, and part of the cloud platform business. The former general manager of the second Internet department Qiu Ruiheng serves as the general manager, and Chen Yang and Fan Yu serve as the deputy general managers.

From 2018 to 2019, Xiaomi has established multiple independent Internet business units. After this ‘restructure’, the business objectives of several departments have become more focused. This is an important step for Xiaomi to apply its core strategy of ‘Mobile x AIoT’.