Online shopping is popular, why the big supermarkets have not closed down yet?

In the past era, large supermarkets were very popular with consumers, because going to the supermarket was not only a process of purchasing goods but also to enhance the relationship with family members. Many people regarded going to the supermarket as a leisure and entertainment activity. With the development of the Internet, most people can shop online, and fewer people go to the supermarket.

Most of the goods can be bought online, and at the same time, online prices are likely to be cheaper, as far as consumers are concerned. Of course, online shopping is more convenient and saves money.

In fact, online shopping has also greatly affected the development of physical stores, and supermarkets have also been greatly affected. Many very well-known supermarket brands have implemented closed store plans this year, such as Wal-Mart and Carrefour. It is somewhat difficult for the current supermarkets to rely on the previous traditional model to operate, and they must be transformed into a new retail model.

So, many people will certainly have such a question, that is, after the current market share is robbed by e-commerce, what will the large supermarkets rely on to make money? In fact, if large supermarkets rely solely on buying and selling things to make a profit, they will definitely go bankrupt. In fact, the main source of profits for these supermarkets has other “how to make money”.

These large supermarkets need to spend a lot of money when preparing to build, such as the rent of the house, and the purchase price of the goods, but the first thing to do when these supermarkets are actually completed is not to buy and sell things. Instead, they started renting stalls, so the stalls in the supermarket are actually leased out.

Those who buy this stall only need to take care of their own business and don’t care about other things. For individuals, of course, the better their business is, the more profitable it is. Then it will bring it to the supermarket when making money. Popularity, also known as the flow of people, will also drive sales of other supermarket businesses.

Therefore, the “how to make money” of supermarkets actually lies in the rent of supermarkets. The stall he rents to the stall owner is the most profitable. If the supermarket’s business is not good, it has nothing to do with the supermarket at all. If the stall owner sees that his business is not good, he will definitely choose not to rent, and then the next stall owner will continue to rent. In terms of speaking, there is actually no loss.

If you don’t rent a booth, then the supermarket will attract investment from its own supermarket. What does it mean to attract investment? In fact, it is to put the merchandise of the merchant in the supermarket for sale. On the other hand, the supermarket will take a certain commission on the goods sold, so there is a lot of room for profit.

Don’t look at the current e-commerce boom. In fact, a considerable part of people still enjoy the process of going to the supermarket very much in life, so it is impossible for the supermarket to be restricted by online shopping. And online shopping has time constraints, and supermarkets still play a very important role in ordinary life. If you want something, you can buy and use it directly at your door.

This is why many small convenience stores are also very popular with consumers nowadays. For consumers, the sense of atmosphere created during shopping cannot be replaced by online shopping. And the profitability of the supermarket naturally does not have to worry about.