According to reports, in the third quarter of 2020, Apple’s Mac revenue increased by 50% year-on-year. Driven by the trend of working from home or distance learning, global PC shipments in the third quarter increased by 18% year-on-year.
Goldman Sachs analyst Rod Hall (Rod Hall) said in a report to investors that Apple’s Mac product revenue increased by 50% year-on-year. After launching Mac computers equipped with the M1 chip, this part of Apple’s revenue is likely to further increase, and the Mac with the new chip will have more powerful processing capabilities.
Hall pointed out that the overall shipments of PC manufacturers in the third quarter increased by 18% year-on-year to a total of 81.8 million units, which was 11% higher than Goldman Sachs’ previous expectations. Among them, consumer PC shipments increased by 33% year-on-year, while commercial PC shipments increased by 6%. Shipments in both areas exceeded Goldman’s expectations.
The average selling price in the PC market reached US$764, an increase of 3% compared to the same period last year. The total global PC revenue was US$62.5 billion, which was 14% higher than Goldman Sachs’ expectations.
Hall predicts that as the global lockdown of the new COVID-19 epidemic continues, the strong performance of the PC market will continue at least until the fourth quarter of 2020, and may continue until the first quarter of 2021.
Compared with 2019, the sales of desktop computers have decreased by 18%. The notebook computer sales have ushered in significant growth, an increase of 36% compared with the third quarter of last year, and 16% higher than Goldman Sachs’ previous expectations.
Lenovo returned to the top position as a PC manufacturer, while Dell and Hewlett-Packard’s share declined. In the third quarter, Apple’s market share increased.
In 2020, the PC market will achieve growth for the second consecutive year, but in Hall’s view, in the long run, the PC market can only be described as “flat” at best.
The analyst said: “Despite the recent signs of strong demand, we are still cautious about PC demand. Looking forward to fiscal 2021, the market environment will become more difficult because the epidemic-driven wave of replacements will begin to weaken.”
Due to the inability to travel, a large number of consumers have invested their disposable income in the field of family leisure, leading to a significant increase in PC sales, but Hall believes that this trend will not continue for too long. He wrote: “With the advent of the vaccine and the reopening in 2021, we believe that this shift may soon be moving in another direction, leading to the PC demand beginning to meet in the middle of next year. pressure.”
