According to the latest news, Xiaomi technology filed multiple trademarks. These trademarks include “grain factory”, “grain shop”, “Liang factory” and “coarse-grain factory”. The international classification involves website services, food, daily chemical products, etc. The application date is December 2020 On 24th, the current trademark status was “trademark application”.
As we all know, Xiaomi is a very popular technology company among young people. Due to the joy of its name, a large number of netizens jokingly call it “coarse grains” and “grain factories”.
Xiaomi’s founder, chairman, and CEO Lei Jun made a comment earlier this year in Zhihu on “why many foreign brands are named after the founders, we feel tall, while Chinese brands named after the founders are difficult to accept” Reply. For example, at the beginning of its establishment, Xiaomi had considered “Red Star”, “Red Pepper” and “Black Rice”.
Lei Jun said, “In the follow-up discussion, I suddenly thought of my favorite sentence-‘Buddha View a grain of rice, as big as Mount Sumeru’.” When someone proposed to call the company “rice”, investor Liu Qin Said: “The Internet is born to avoid the big and the whole, we don’t take the big, we take the small, let’s call it Xiaomi .” This name was immediately recognized by everyone and started to use it.
Beijing Xiaomi Technology Co., Ltd. was established in March 2010, focusing on the research and development of smart hardware and electronic products, as well as the construction of smartphones, Internet TVs, and smart home ecological chains.
It was listed on the main board of the Hong Kong Stock Exchange in July 2018 and was released yesterday. After the latest flagship model, Mi 11, Hong Kong stocks rose 3% at the opening today.
(Source)
