Christmas is the day with the largest number of new smartphone activations in the United States, so it is a unique opportunity to analyze consumer preferences.
According to a new report from Flurry Analytics pointed out that nine of the top ten smartphones activated on Christmas Day in the United States in 2020 are iPhones.
iPhone 11 is the device with the highest activation rate on Christmas Day. This is the second consecutive year that the iPhone 11 has occupied the top spot, followed by the iPhone XR, and the iPhone 12 Pro Max is in third place, continuing to maintain “strong and lasting demand.”
Some of these smartphones, such as the iPhone XR, are not more popular than the average tail of the device, which means that it is not necessarily a popular Christmas gift, but just a popular smartphone.
The only non-Apple device that entered the top ten was LG’s low-cost K30 smartphone. The iPhone SE and LG K30 had surges of 34% and 181%, respectively. Flurry believes that the success of iPhone 11 and iPhone XR models in previous years shows that American consumers are more price-sensitive this holiday season.
The iPhone 12 was not on the list of top 10. It does not seem to attract consumers’ attention like other devices, perhaps because it is not much cheaper than the large-size iPhone 12.
This year, the number of smartphone activations dropped by 23% year-on-year. Flurry speculates that this may be due to financial difficulties this year, more limited family gatherings, or more scattered gifts.
(Source)
