The CES (Consumers Electronics Show) is an annual trade show held in January every year and this time also this show is scheduled to be organized from January 11 to January 14 in 2021. It is organized by Consumer Technology Association (CTA) at the Las Vegas Conventional center in Winchester, Nevada, United States.
Affected by the COVID-19 pandemic, especially in the United States, the Consumer Electronics Show (CES), which has a history of more than half a century, previously announced that it would cancel the offline exhibition in 2021 and change the entire CES 2021 to an online.
Considering that only CES and IFA of the four major “digital exhibitions” of CES, MWC, IFA, and Computex in 2020 can be held as scheduled, the next CES 2021 is also likely to become the “most informative” exhibition.
And unlike IFA or MWC, which specializes in a specific field, CES covers almost the entire consumer electronics industry, from mobile phones, earphones, and other gadgets to refrigerators, washing ps, and even giants such as cars, airplanes, and yachts. You can see related displays in CES coupled with the fact that CES 2021 can break away from the restrictions of venues after being changed to online exhibitions, it must be the most exciting CES in recent years.
In order to shoulder the heavy responsibility, this year’s CES adopted a brand-new format, dividing the entire exhibition into four key points: “5G”, “smart city”, “digital healthcare”, and “intelligent transportation”. Exhibition space. So on such a grand CES 2021, what new technologies can we have?
5G
Cell phone
Obviously, 5G will still be one of the cores of the mobile phone market in 2021. In the past 2020, almost all mobile phone brands have adopted more aggressive product strategies, shifting their focus from “consolidating the market” to “expanding territory”.
However, according to market feedback, Yimei’s market development strategy seems to have encountered a bottleneck: Except for Apple’s use of ID replacement and 5G to stimulate the market after years of “squeezing toothpaste”, the market performance of other brands has been relatively flat. I don’t mean that they are “appealing but not popular”, but from the sales perspective, more consumers still choose “the next one will definitely support.
Therefore, in my opinion, the mobile phone market in 2021 may slow down the exploration of mobile phone forms, and focus on research and development such as 5G, cameras, batteries, and software ecology that can be “rapidly deployed in the market”: such as 5G technicians Specific applications, better camera technology, and algorithms or higher density and faster-charging battery technology. And considering that MWC 2021 has been postponed to the end of June, CES 2021 may be the best time for mobile phone brands to make their collective debut in the first half of the year. In other words, next year’s mobile phone market is likely to “abandon the picture and move towards actual combat.”
According to the practice of previous years, Apple will not set up exhibitions during CES; Samsung, which will hold a conference at the beginning of the year, will focus more on the field of home appliances at CES, and mobile phone and computer businesses are usually not the focus. But what kind of changes will the next generation of Vivo APEX lead? Can a wider range of wireless charging technology change the public’s perception of wireless charging? Can the new generation of under-screen camera technology bring a more perfect full screen? At CES 2021 next year, we can all find the answer.
Tablet and PC
In my opinion, the “rise” of tablet computers in 2020 is purely unexpected: Although brands are exploring new functions and new forms of tablet computers, from the perspective of consumers, everyone still regards it as simple video playback. Equipment, the so-called “productivity” still remains in the video ads of Apple and Samsung.
In order to change the established impression of tablet PCs in consumers’ minds, we may see more products about “tablet and notebook integration” at CES 2021: Apple has proven the performance of ARM chips in mobile devices, Microsoft and Qualcomm have previously It has also released Windows for ARM architecture and ARM chips specifically for Windows. Under the premise of the weak competitiveness of Android tablets and insufficient production capacity of X86 notebooks, 2021 is likely to be the year for “WinARM 2-in-1 devices” to overtake.
In addition to mobile devices, AMD and NVIDIA also announced heavy news at CES 2021:
Although AMD has “abandoned” the plan for the X590 chipset, according to the initial four-year plan, AM4 is likely to have reached the end of its life. In the keynote speech on January 12, “Su Ma” is likely to announce the rumored AM5 and next-generation 600 series chipsets. In terms of graphics cards, considering that the 6000 series has only been released soon, the new product is likely to be the second Vega graphics card using RDNA.
NVIDIA announced that it will host the “GeForce RTX: Game On” event by the senior vice president of the NVIDIA GeForce business unit. Taking into account the existing RTX layout, we are expected to see RTX3060 and other mid-end dessert-level graphics cards at next year’s CES, and mobile RTX30 series graphics cards will also debut at CES 2021.
Smart device
Under the wave of smart devices, major brands hope to integrate our whole house appliances into their smart home systems and cooperate with other brands to expand their content ecology. But in addition to ecological changes, due to technological upgrades in the display field, we are expected to see 8K TV products using Micro LED at CES 2021.
Smart city
In terms of smart cities, in addition to the usual green cities and smart cities, at CES 2021 we are likely to see smart city applications in the field of epidemic management and control. For example, the smart city is combined with digital medical care, machine learning is used to adjust the risk control of different regions, and potential close contacts are investigated through digital traceability. Although technology takes the lead, in my opinion, due to problems in enforcement, local policies, and personal data collection, this type of traceability system has a very high probability of “painting a pie” in overseas regions, and there is almost no possibility of landing.
Digital healthcare
In addition to disease prevention and control, telemedicine, AI diagnosis, and intelligent rehabilitation are also potential bright spots on CES 2021. The telemedicine here does not necessarily have to be “5G remote control of Da Vinci to perform surgery on patients” in the operator’s promotional video; remote consultation, online prescription and remote consultation are also important components of telemedicine. Especially in the context of the epidemic, remote consultation can alleviate the problem of uneven medical resources under mild medical needs.
Intelligent rehabilitation is a new project that has emerged in recent years: intelligent hardware such as exoskeletons can speed up the “rehab” process of patients; intelligent prosthetics can help people with disabilities and reduce obstacles in their lives.
Smart transportation
In terms of smart transportation, new energy vehicles and autonomous driving will still be the focus of CES 2021. In the 5G era, how cars can better interconnect with other devices through the network, and how public transportation vehicles can be controlled by the Internet of Vehicles. These are the directions for CES 2021 in the field of intelligent transportation.
To sum up
As an online exhibition, I have to admit that the attractiveness of CES 2021 to brands has begun to decline, and brands are also exploring new forms of display other than offline exhibitions. But as the most “significant” exhibition in the first half of 2021, CES 2021 is the best opportunity for brands to showcase themselves.
And the online exhibition also means that we no longer need to apply for a visa of thousands of yuan, buy a ticket of tens of thousands of yuan and then travel to Las Vegas with a 16-hour time difference. As long as the computer is turned on, the latest technologies of global brands will be gathered here. For you and me who love technology and digital, changing CES 2021 to an online exhibition is also the best opportunity for us to connect with global technology.
(Source)
