Recently, a rendering of a brand-new model made by Tesla through the Internet. This car will also be Tesla’s third Chinese production model, and its positioning will be lower than Model 3.
As per the news, the new car project began as early as September 2020, and product verification is expected to be completed in March this year.
The rendering does not give too many design details, but it can be seen that the front face is still a family style of Tesla Model3/Y. And the rear hatchback shape means that the car may be a hatchback between a sedan and an SUV.
It’s just that Chinese users have never been cold about hatchbacks. Is Tesla’s move a bit too aggressive?
Additionally, there are media reports that Tesla’s brand-new model designed specifically for the Chinese market will be furnished with a Model 3 chassis, with a starting price of 25,000 US dollars (about 160,000 yuan), and the Chinese cost range of 160,000 to 200,000 yuan Inside.
Along with, people familiar with the matter revealed that Tesla is looking for a design director who needs 20 years of relevant industry experience and is familiar with the culture of China and the United States.
Some analysis shows that Tesla is looking for a design director to prepare for this new model specially designed for the Chinese market.
Moreover, in early January last year, Tesla declared that it would open a design and development center in China to build “Chinese style” cars in order to better serve China, one of its largest electric car markets.
Once Tesla has determined the design director, it will recruit a design team to build a ‘Chinese style’ Tesla model.
Currently, both Model 3 and Model Y have achieved great success in China. In 2020, sales in the Chinese market will account for 29.6% of Tesla’s global sales. For such a strong consumer market, Tesla has no reason not to value Chinese consumers.
Moreover, consumers’ attitude towards electric vehicles is still slightly more expensive than fuel vehicles. And if there are hundreds of thousands of Teslas coming, according to the hot trend of Model 3, Tesla will put more pressure on Chinese fuel vehicles.
At the same time, it will also accelerate the pace of transformation of the Chinese automobile market to new energy. For Tesla, it will also achieve greater success.
(Source)
