Huawei applies for trademark registration of ‘NOVA Watch’

According to the news, the company’s website, Huawei Technologies Co., Ltd. has applied for the ‘NOVA Watch’ trademark. The application time is January 11, 2021.

The international classification of trademarks is classified into 9 types of scientific instruments, and the status is pending registration. This time, Huawei’s application for registration of the trademark may mean that its nova series will add new watches.

According to the market positioning of Huawei’s nova series that focuses on young Lohas and targets women. Huawei’s nova series of smartwatches will focus on fashion as their main selling point, and their appearance design will be more in line with the aesthetic choices of young people.

It is reported that Huawei’s nova series was first launched in 2016. With its fashionable mobile phone appearance and popular celebrity endorsements, Huawei’s nova series is favored by the new generation of consumer groups.

Some online said that the reason why Huawei registered the ‘NOVA Watch’ trademark may be related to the independence of Honor. Huawei wants to expand its product line through the expansion of the nova series and launch other products besides mobile phones.

Well known, Huawei’s smart wearable devices currently include the Huawei children’s watch 3 series, Huawei bracelet series, Huawei WATCH GT series, and Huawei’s first square smartwatch WATCH FIT.

It is worth mentioning that according to IDC’s previous quarterly tracking report on China’s wearable device market.

In the third quarter of 2020, China’s wearable shipments were 32.93 million units, an increase of 15.3% year-on-year. Huawei ranked among China’s top five wearable equipment manufacturers with 9.41 million unit shipments and a 28.6% market share.

Huawei is supposed to win more global wearable market share with the nova series of smartwatches, which is worth looking forward to.

(Via)