Tesla expects to launch a model developed by a local Chinese team and promote it to world

According to a report, Tesla stated in an interview that Tesla has been investing resources to localize the entire business chain. To this end, the company is also continuing to recruit outstanding Chinese talents in body design, vehicle engineering research and development, and Autopilot.

In the future, Tesla also hopes to release a brand-new Tesla product designed and developed by a local Chinese team and push it to the global market.

Tesla also stated that on the new Model 3 launched 2021, the electric tailgate and other configurations are product improvements promoted by the local engineering team based on feedback from Chinese consumers.  Through OTA over-the-air upgrade, Tesla will also bring more features that Chinese users want to have.

Previously, according to people familiar with the matter, Tesla is looking for a design director in China to open a ‘full-featured’ design center in Shanghai or Beijing to design electric vehicles that meet the tastes of Chinese consumers.

People familiar with the matter stated that in the past four months, Tesla human resources managers and a number of headhunters have been searching for suitable candidates in the industry.

They are looking for candidates who know dual culture’, have at least 20 years of industry experience, are familiar with the tastes of Chinese consumers, and can bridge the cultural differences between China and the United States.

(Source)