We have already seen that last month, Xiaomi ranked third in the global smartphone market and fifth in the Chinese market. At the same time, the new report claims that Xiaomi phones have always been the hottest phones in the Indian market.
In addition, a few days ago, IDC, a US technology market research company, released a report on the Indian smartphone market in 2020. According to the report, the market has shrunk slightly.
IDC report pointed out that due to the impact of the new crown epidemic, the Indian smartphone market dropped by 2% in 2020, with total sales of 149.7 million units.
Despite this, Xiaomi still won 27% of the Indian smartphone market last year, ranking first. Other top four companies include three Chinese brands and one non-Chinese brand Samsung, the latter ranked second.
Xiaomi’s mobile phone sales fell by 6% to 41 million units. IDC’s report pointed out that Xiaomi’s leading sales volume is the low-priced Redmi 8, which will be replaced by the Redmi 9 series in the second half of the year.
Samsung Electronics sold 29.7 million smartphones in India last year, sales fell 4%, and its market share was 20%. IDC said that Samsung’s sales mainly come from the Galaxy M series and the newly released Galaxy F series. In addition, Samsung’s online sales last year increased by 65% year-on-year, while offline sales fell by 28%.
The Chinese brand Vivo ranked third with 18%. Its sales increased by 12% year-on-year to 26.7 million units. Another Chinese brand, Realme, ranked fourth with a 13% share and 19.2 million unit sales, a year-on-year increase of 19%.
According to IDC data, the Indian smartphone market rebounded in the second half of last year and is expected to usher in strong growth in 2021. Statistics show that in the fourth quarter of last year, 45 million smartphones were sold in India, a year-on-year increase of 21%. Among them, Samsung Electronics‘ sales soared by 35% in the fourth quarter and sold 7.7 million units.
On the other hand, the report predicts that the growth rate of the Indian smartphone market this year will be between 5% and 9%, with sales momentum mainly coming from the replacement demand for mid-range phones and the relatively affordable 5G. Cell phone. In addition, sales in offline channels will also recover.
