LG declared that it will open its webOS TV platform to other vendors that clearly reveals that the integration phase of the TV streaming media platform is proceeding smoothly.
According to the report, 1.3 billion connected TV devices are currently in use worldwide, and the leading six operating system platforms account for less than half.
WebOS TV has a 7% share, second only to Samsung’s Tizen, but ahead of Sony PlayStation, Amazon’s Fire TV OS, Roku TV OS, and Google’s Android TV.
LG’s remaining markets are highly fragmented, and LG’s move may absorb some smaller companies without affecting its main competitors. LG declared in late February that the company’s webOS smart TV platform was licensed to other TV makers.
Currently, LG has signed contracts with TV makers such as RCA, Ayonz, and Konka. LG said: ‘This is likely to reshape the TV business of technology and content providers, and at the same time greatly enhance LG’s position and influence in the global home entertainment market.
By licensing webOS to other manufacturers, LG will be able to control the TV software on more devices and obtain more advertising revenue. This method also provides LG with more user data to improve webOS that in turn benefits the company’s TV product line.
(Via)
