IDC Research Institute released data on tablet computers in the Indian market. In 2020, the Indian tablet computer market has achieved year-on-year growth of 14.7%, with a total shipment of 2.8 million units.
This is a year of growth after four consecutive years of decline, mainly due to the enhanced availability of tablets to support e-learning needs.
The shipment volume of the consumer tablet PC increased by 59.8% compared to 2019, which is a special growth. However, due to very few government projects being delayed to 2021, shipments of the tablet PC commercial version dropped by 14.3% year-on-year.
The report said that demand is still concentrated in the low-price segment and tablets with a value of US$100 <US$200 account for more than half of India’s total shipments.
Supported by strong shipments of Galaxy Tab S6 Lite and iPad 10.2 inches, the market above $300 has also seen an amazing growth of 72.3%.
The ranking and share of the Indian tablet market in 2020 are Lenovo (39%), Samsung (32%), Apple (13%), iBall (4%), Huawei (3%), Others (10%).
- Lenovo maintained its lead in the Indian tablet market as its tablet shipments expanded by 6.6% compared to 2019. The consumer version of Lenovo’s tablet PC will grow 153% year-on-year in 2020. However, there was a 15.1% drop in its commercial sector.
- Samsung is the biggest beneficiary, and their strong control over component supply has helped to gain 13% of the market share. It has successfully maintained its top position in the consumer sector, with shipments increasing by 157% over 2019.
- Apple replaced iBall as the third-place because its shipments increased by 13% year-on-year. Apple has been working hard throughout the year to solve the inventory supply problem. However, with the launch of its new products, it was able to gain a key market segment share in the second half of the year.
- iBall fell to fourth place, and its shipments dropped by 69.9% from the previous year. The Indian manufacturer mainly encountered difficulties in supply management during the epidemic, forcing the manufacturer to experience negative growth in these two market segments.
- Huawei’s shipments for the whole year of 2020 have tripled over the previous year, ranking fifth. Online attractiveness and the right cost point have helped manufacturers achieve impressive growth.
(Via)
