IDC released 2020 data of tablet computers in the Indian market, including Lenovo, Apple, and more

IDC Research Institute released data on tablet computers in the Indian market. In 2020, the Indian tablet computer market has achieved year-on-year growth of 14.7%, with a total shipment of 2.8 million units.

This is a year of growth after four consecutive years of decline, mainly due to the enhanced availability of tablets to support e-learning needs.

The shipment volume of the consumer tablet PC increased by 59.8% compared to 2019, which is a special growth. However, due to very few government projects being delayed to 2021, shipments of the tablet PC commercial version dropped by 14.3% year-on-year.

The report said that demand is still concentrated in the low-price segment and tablets with a value of US$100 <US$200 account for more than half of India’s total shipments.

Supported by strong shipments of Galaxy Tab S6 Lite and iPad 10.2 inches, the market above $300 has also seen an amazing growth of 72.3%.

The ranking and share of the Indian tablet market in 2020 are Lenovo (39%), Samsung (32%), Apple (13%), iBall (4%), Huawei (3%), Others (10%).

• Lenovo maintained its lead in the Indian tablet market as its tablet shipments expanded by 6.6% compared to 2019. The consumer version of Lenovo’s tablet PC will grow 153% year-on-year in 2020. However, there was a 15.1% drop in its commercial sector.
• Samsung is the biggest beneficiary, and their strong control over component supply has helped to gain 13% of the market share. It has successfully maintained its top position in the consumer sector, with shipments increasing by 157% over 2019.
• Apple replaced iBall as the third-place because its shipments increased by 13% year-on-year. Apple has been working hard throughout the year to solve the inventory supply problem. However, with the launch of its new products, it was able to gain a key market segment share in the second half of the year.
• iBall fell to fourth place, and its shipments dropped by 69.9% from the previous year. The Indian manufacturer mainly encountered difficulties in supply management during the epidemic, forcing the manufacturer to experience negative growth in these two market segments.
• Huawei’s shipments for the whole year of 2020 have tripled over the previous year, ranking fifth. Online attractiveness and the right cost point have helped manufacturers achieve impressive growth.

(Via)