Sony will organize TV spring new release launch conference on March 23

Sony will hold the 2021 Sony TV spring new product release online at 9:30 am on March 23. At the press conference, Sony will announce new TV products furnished with XR cognitive chips.

Sony launched the BRAVIA XR TV product line during CES 2021, all starting with 4K resolution, up to 8K resolution, including 5 series, OLED/LCD two screens. Sony is currently the Chinese sale of television, including LCD backlight equipped with a full array of X90J / X91J series, and the use of OLED screens A90J series.

Sony’s 2021 new TV series are equipped with XR cognitive chips, which can intelligently analyze picture elements and make real-time adjustments. This chip can be optimized in terms of color, contrast, sharpness, etc., and can identify the main elements of the picture for targeted optimization.

In addition, to picture quality, the Sony BRAVIA XR TV also has advanced audio technology that automatically converts 2.0 channels into 5.1.2 channel surround sound, and is equipped with screen sound technology to create a virtual surround sound field.

Sony currently has Z9J Master Series 8K TVs, A80J 4K OLED TVs, and X95J 4K LCD TVs that have not yet been released in China. It is supposed that the new products will be unveiled tomorrow.

(Via)