Apple shared an advertisement promoting the durability of the iPhone 12, on March 25, Apple launched a new ad on its YouTube channel that reinforces the benefits of the super-ceramic panel used in the iPhone 12.
The name of the video was ‘Fumble’. The interesting 30-second advertisement showed that a woman accidentally dropped her iPhone 12 on the street floor, and as you might expect, it did not happen.
As reported, the hardness of the super-ceramic panel used on the iPhone 12 display greatly exceeds that of the glass panel. Additionally to the use of super-ceramic technology, the design of the panel is completely flush with the edge of the fuselage that helps the panel to obtain more protection, thereby further improving the durability of the panel.
All these developments have quadrupled the anti-drop ability, which is also a big leap for the iPhone in this function. iPhone 12 and super porcelain crystal panel. It is stronger than any smartphone glass.
Apple announced in the video description, interestingly, this new ad appears to be part of the new iPhone 12 campaign because Apple used the same phrase ‘Relax, this is the iPhone’ in an ad that aired earlier this month.
(Source)
