Apple CEO Tim Cook participated in a remote interview with reporter Kara Swisher this week, and the two discussed topics ranging from App Store policies to the ridiculous Trump “Tim Apple” incident.
Cook’s virtual panel will be broadcast on the “Sway” program of the “New York Times” podcast next Monday. The program is hosted by Swisher and regularly invites senior figures in the fields of technology, politics, and entertainment to participate.
According to Swisher‘s Twitter, the interview covered multiple topics, including Apple’s decision to withdraw the right-wing social app Parler from the App Store in January. The reason the app was taken down was fear that it would be used to help “plan, coordinate and promote” incidents that hit the U.S. Capitol.
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Cook will also talk about the upcoming user privacy protection measures of the iOS system, a new feature called “App Tracking Transparency”, which requires developers to track the user’s device advertising identifier, or advertiser identifier (IDFA) Obtain permission before labeling.
It is expected that many users will choose more privacy, which may put companies that rely heavily on advertising targeting into trouble. Facebook is probably the most outspoken critic of ATT and has always ridiculed the move as an attack on its business. Cook discussed this issue with Swisher.
Swisher asked: “For Facebook’s response-quite drastic-saying that you are basically an existential crisis of their business, how do you respond?” Cook replied, “All we do is to let users choose whether to be tracked or not. . And I think this is difficult to refute. I have always been shocked that some people have refuted it to such a degree.”
When asked what impact ATT might have on Facebook, Cook said: “Yes, I don’t follow Facebook. So I don’t know.” Cook was also asked about a meeting of the U.S. Workforce Policy Advisory Committee in 2019 when President Donald Trump called him “Tim Apple,” which was obviously a mistake. He will have a “very good answer,” Swisher said.
