With the release of the Lenovo Savior 2 Pro gaming phone, new products including Black Shark, Red Devils, and ROG have all debuted this year. Although the gaming mobile phone market has shown a lively scene in the past two years, there are still controversies surrounding whether gaming mobile phones are “pseudo-demand”.
On the one hand, the boundaries between flagship phones and gaming phones are becoming more and more blurred, and mainstream mobile phone manufacturers continue to introduce flagship phones that focus on game performance; on the other hand, when the performance configuration of flagship phones has met most moderate and light game users, it is inevitable.
So, why do mainstream manufacturers still aim at the subdivision of gaming phones?
The mobile phone market is “involved”, and the demand for gaming phones is blurred
As the so-called “existence is reasonable”, the reason why gaming mobile phones can explode in a short time is closely related to the market competition in the mobile phone industry.
The Canalys report shows that in the fourth quarter of 2020, the smartphone market in mainland China shipped 84 million units, a year-on-year decrease of 4%. For the full year of 2020, shipments fell 11% year-on-year to 330 million units.
However, the mobile phone market has been rapidly saturated. In the face of such a severe environment, how to seize the undeveloped segment of the incremental market has become an important battle for mobile phone brands.
At this time, mobile phone manufacturers are seeing the fast-growing e-sports market. The report shows that in 2020, China’s e-sports revenue is expected to reach 315.1 million U.S. dollars, and China’s e-sports revenue share accounts for one-third of the global e-sports revenue.
In 2021, China will be the world’s largest e-sports market, with revenues reaching 360.1 million U.S. dollars, a year-on-year increase of 14.0%. The explosive growth of China’s e-sports market has also brought goods to the mobile phone game market. According to Analysis 2020 report, China Mobile’s mobile game users will reach 680 million in 2020.
As a result, we see that the market segment of gaming phones has become a must-see cake for mobile phone manufacturers. In addition to Black Shark, Red Devils, ROG, and other major gaming mobile phone manufacturers, Huawei and Lenovo have also targeted gaming mobile phones.
The reason is that first, gaming phones have no obvious advantages over flagship phones in terms of performance, and many-core basic configurations are basically the same; second, the limitations of usage scenarios, as a mobile smart device, while considering performance experience, it also has both functions. This is why many games can be equipped with overclocked CPU to double the performance, but it is difficult to achieve overclocking on mobile phone chips.
Gaming phones still need to be fully differentiated
Whether it is Black Shark, Red Devils, ROG, or Lenovo’s savior, the subdivision of the game phone needs to be intensively cultivated. Otherwise, once Huami OV head manufacturers fully follow up, it is easy to use market advantages to squeeze out other players.
At present, based on the existing Android system and Arm-led core chip architecture, it is difficult for mobile phone manufacturers to bring users a qualitative leap in gaming experience in terms of hardware and systems. Therefore, we see that “professional users” of gaming mobile phones are more willing to work hard on heat dissipation to ensure a stable output of mobile phone performance.
The more distinctive feature here should be to save the gaming phone 2 Pro. The overall design is full of Lenovo’s engineer thinking. It adopts the “ATA 2.0 mid-mounted architecture”. The middle of the phone has a dual turbofan pressurized liquid cooling active and passive integrated mid-mounted heat dissipation.
Besides, the control experience is also the main item for “professional users” of gaming phones. Black Shark 4 Pro, ROG gaming phone 5, Tencent Red Magic phone 6, Rescue E-sports phone 2 Pro are all equipped with shoulder buttons, especially the physical enhancement of Black Shark 4 Pro. The lifting design can be said to be a very innovative design method that takes into account the feel of the game and takes into account daily use.
|VIA|
