China Mobile Terminal Lab recently released the “2020 Second Phase of 5G Terminal Consumer Trend Report”.
The report shows that since the issuance of 5G licenses in 2019, domestic 5G mobile terminals have developed rapidly. By the end of 2020, the number of 5G terminal connections has exceeded 200 million. It is expected that the number and sales of 5G models will continue to grow rapidly in 2021, and the 5G terminal industry chain capacity will further increase.
According to statistics, a total of 218 new 5G models will be launched in 2020 increase compared to 2019. Domestic 5G mobile phone shipments have risen sharply in 2020, with a total of 163 million units throughout the year. Starting from June 2020, 5G mobile phone shipments will exceed 14 million units per month, accounting for more than 60% of mobile phone shipments.
In 2021, the proportion of 5G mobile phones has risen to nearly 70%. China Mobile predicts that 5G mobile phones will become more popular in 2021, with the proportion gradually increasing to 80%, and domestic sales of 5G mobile phones will reach 280 million units.
In general, the trend of the shipment proportion of 5G mobile phones after the launch is similar to that of 4G mobile phones, showing a continuous and steady growth trend. However, affected by factors such as the epidemic situation and the lack of willingness of consumers to switch from 4G mobile phones to 5G mobile phones.
Compared with 4G mobile phones, the proportion of shipments of 5G mobile phones in the same cycle increased slightly after the launch. In the 12th month after the launch of 5G mobile phones. The volume of goods accounted for more than 50%.
Compared with 3G to 4G, consumers do not feel much about the speed improvement of 4G to 5G. The application scenarios of the 5G network’s high bandwidth and low latency need to be expanded. 5G network perceives more explicit ultra-high-definition video/VR/ Contents such as AR need to be enriched and increased. After 5G application scenarios and content resources are significantly improved, 5G mobile phones are bound to usher in further rapid growth.
In 2019, 5G mobile phones will be mainly mid-to-high-end models, with leading brands taking the lead. In the first half of 2020, under the active promotion of various manufacturers, it will gradually spread to the 2,000 yuan file, increasing the space for consumers to buy 5G mobile phones. In the second half of 2020, major terminal manufacturers will continue to launch a variety of models. High-end and cost-effective markets continue to emerge with high-quality devices.
A survey in 2020 found that consumers who have used their mobile phones to connect to other types of devices of the same brand (such as PC/tablet/smartwatches/wireless earphones/bands, etc.) accounted for 1/4. Many head manufacturers have launched a rich terminal ecosystem. A large proportion of Apple, Xiaomi, and Huawei mobile phone users have connected to other types of devices. High-end mobile phone users and male users have more obvious connection pairing preferences.
|VIA|
