According to the latest report, Apple has informed component suppliers that demand for iPhone 13 series products has weakened. Earlier reports stated that due to the lack of parts, Apple has lowered the production target of 90 million units of the iPhone 13 series this year by 10 million units, and hopes to make up most of the gap when the supply is expected to improve next year.
But according to people familiar with the matter, Apple is informing suppliers that these orders may not be fulfilled. However, Apple is still expected to usher in a record holiday sales season.
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Analysts expect sales in the last three months of this year to increase by 6% to 117.9 billion U.S. dollars. As inflation and Omi Keron mutants bring new concerns to consumers, they may abandon some purchases.
It is worth noting that although Apple is the company that is most fully prepared for the shortage of semiconductor chips, this shortage has also affected Apple’s ability to deliver iPhones.
In October of this year, Apple reported earnings for the fourth fiscal quarter of 2021. Although iPhone revenue increased by 47% year on year, Apple failed to meet analysts’ overall expectations of revenue exceeding US$84.85 billion, reporting revenue of US$64.7 billion.
