According to the latest report, in the past 12 months, American players’ payment for strategic mobile games has increased by 23.5%, reaching 4.2 billion US dollars. The strategy mobile game with the highest revenue in the U.S. market is Kingdom Era, with total revenue of 330 million U.S. dollars.
In terms of downloads, strategic mobile games have received 145 million downloads in the United States in the past year, a year-on-year increase of 3.6%. The most downloaded MOBA mobile game “Pokémon Unite” has received 8.3 million downloads in total. Jiangyu Interactive’s “Pocket Ark Top War” and “State of Survival” ranked second and third respectively.
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In addition, in the past year, 4X strategic mobile games remained the highest-income category among the seven subcategories of strategic mobile games. American players’ payments in this subcategory increased by 32.5% year-on-year to US$2.9 billion.
Moreover, MOBA mobile games are the fastest-growing subcategory, with player payments increasing by 50% year-on-year to US$168 million. The strategic mobile games are the third-ranked mobile game category in the U.S. App Store and Google Play by revenue.
However, with the launch of “Pokémon Unite” and the first game “League of Legends Mobile Games”, MOBA mobile games are becoming more popular in the United States. The popularity has risen sharply.
