Microsoft plans to join Tata to counter Amazon’s dominant position in India

According to the latest report, the Indian giant Tata Group has business with the US technology giant Microsoft to start negotiations on a partnership, Microsoft plans to serve as an anchor investor new digital platform, through the powerful Join forces to counter Amazon’s dominant position in the field of e-commerce technology.

Moreover, Tata Group hopes to increase its competitiveness in the Indian e-commerce market by creating a new digital platform. Microsoft has been busy with acquisitions or investments. 

Microsoft’s external acquisitions and investments in the third quarter of this year are close to breaking new records. It has participated in a total of seven transactions, including six acquisitions and the purchase of a $5 million stake in the budget hotel chain Oravel Stays (Oyo).

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It is reported that the new digital e-commerce platform promoted by Tata and Microsoft is a super application called “Neu”. The platform will compete with Amazon, Wal-Mart in India, and Flipkart, a local e-commerce company in India, and it will face more than 1 billion Indian consumers (the market is still expanding).

It is worth mentioning that, due to the “frequent” changes in Indian e-commerce market regulatory rules (especially for foreign investors such as China), the Neu e-commerce platform that Microsoft and Tata are cooperating with will definitely be postponed to go public.

(Via)