Sony China announced that the 2022 Sony TV global new product launch will be held on January 4. Judging from the promotional posters, Sony BRAVIA TVs still feature XR chips and offer a variety of panel models of different sizes. It seems to use OD Zero Mini LED display backlight technology, or it may refer to the use of new lighting designs.
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In March of this year, Sony held a spring new product launch conference in Shanghai to introduce the full range of new products unveiled at CES this year into the Chinese market, including the 8K flagship Z9J and the 4K OLED flagship A90J. At the same time, the flagship product series will be fully equipped with XR cognitive chips.
Furthermore, BRAVIA XR series TVs such as 8K TV Z9J, 4K OLED TVs A90J, A80J, and 4K night scene TVs X95J, X91J, X90J, etc. released this time are all driven by the new XR cognitive chip, which can use algorithms on multiple screens. Dimensional and multi-area cross-analysis for independent image quality optimization. At the same time, the XR chip can also process sound to achieve better audio-visual synchronization.
