OnePlus will expand offline channels: Li Jie

According to the latest report,  Li Jie, president of OnePlus China, revealed that OnePlus phones will enter 2,800 counties in China this year, which is also the largest offline channel expansion in the Chinese market since OnePlus was established.

Li Jie believes that the most important incremental opportunity for OnePlus now is to open offline channels. Therefore, he formulated three strategies for China: first, to establish more channels and touchpoints, so that more people can get in touch with OnePlus’ brands and products.

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In the service, let more people understand and recognize; the third is to rearrange the product line so that more people who agree with the product concept of OnePlus can find suitable products, and OnePlus will add a new product series with mid-range prices.

In terms of internal coordination, Li Jie said that OnePlus will fully share OPPO’s technology platform and supply chain resources. OPPO’s self-developed chips and 150W long-life super flash charging technology will be equipped on OnePlus mobile phones. Previously, OnePlus has been announced that OPPO’s thousands of after-sales outlets are fully open to OnePlus users.

According to previous reports, OnePlus will launch OnePlus 10 Pro, OnePlus Nord CE 2 Lite, OnePlus Nord 2T, OnePlus 10R, OnePlus Nord 3, OnePlus 10 Ultra, and other models in overseas markets, some of which the model will also be listed in China. Compared with last year, the number of OnePlus products has increased significantly.

(via)