According to the latest report, at the spring new product launch conference in the early morning of March 9, Apple launched the iPad Air equipped with the M1 chip. This is after the iPad Pro in April last year.
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With the launch of the new iPad Air, more details about the development process of this chip are gradually disclosed. Katie McDonald, marketing manager of Apple’s iPad product line, revealed some considerations in the development of the new iPad Air in a recent show.
Katie McDonald said that when designing the iPad Air with the M1 chip, Apple carefully considered how their customers and users used the previous generation of iPad Air and also considered how to use the M1 chip in mid-range products so that A leap in performance.
In the show, KatieMcDonald also revealed that they knew that the M1 was very suitable for users who like iPad Air, and they had plans to apply the M1 to the iPad Air before, and they were happy to finally launch it.
In terms of the target market of the new iPad Air, Katie McDonald said that it represents a product that is a step above the entry-level iPad. In other words, the iPad Air is aimed at content creators, college students, gamers, and others who expect performance.” truly at the highest level” users.
