Technology
Tesla’s R&D cost per car nearly USD 2986
According to the latest report, the average R&D expenses per car of major automakers find that Tesla is “leading the way”. Tesla spends more on research and development than other automakers.
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Moreover, the data shows that the R&D expenditure per Tesla vehicle is $2,984, which is three times the auto industry average and more than Ford, GM, and Chrysler (average per vehicle).
In addition, Tesla has no advertising expenses and only holds a few marketing campaigns. Tesla’s marketing expenses have also been significantly reduced after calling the Parker Referral Program last year. Currently, Tesla relies almost entirely on word of mouth and a strong brand to sell its cars.