Last April, LG officially shut down its mobile division, which left a considerable gap in the US smartphone market. According to the latest report from Counterpoint Research, Motorola filled this gap, becoming the third-largest smartphone OEM in the United States.
In 2021, Motorola’s smartphone sales rate increased by 131%, and the market share reached 10%, which is a record high for Motorola. Apple leads the pack with a 58 percent share, followed by Samsung with a 22 percent share.
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Moreover, Motorola’s market share in the US $400 and below price segment also rose to second place. The manufacturer’s sub-$300 portfolio was also a key factor in its success last year, with the Moto G Stylus, Moto G Power, and Moto G Pure selling especially well. Carrier deals and promotions are also a big contributor to Motorola’s rise.
Counterpoint noted that Motorola’s momentum in 2021 was carried over into the first quarter of 2022, with strong sales figures. Going forward, Counterpoint analysts expect the brand to continue to drive high-priced sales value and challenge Samsung and Apple in the flagship segment.
