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Mobile phone shipments facing a downfall
With global inflation, raw materials are getting more and more expensive, and it is reasonable for mobile phone manufacturers to follow the price increase, but the driving force that really hinders consumers from replacing them is the slowdown.
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According to media surveys, mobile phone shipments have plummeted by 30%, and the post-00s have not changed their mobile phones for 4 years. Some practitioners said that they were lucky to switch careers early.
That is why the issue is for heated discussions among online users. However, experts said that mobile phone manufacturers are slowing down in innovation. , is the original sin of consumers not buying it.
From the iPhone 11 to the iPhone 13, Apple’s innovation rate on mobile phones has become slower and slower. Many people even complained that it was like squeezing toothpaste, with minor repairs and minor repairs.
According to data, the average replacement cycle for users has exceeded 31 months. Market research firm Strategy Analytics said that the average replacement cycle for Chinese users is 28 months.
The decline in consumer demand for mobile phones is seen. Recently, the domestic mobile phone market operation analysis report was released by the China Academy of Information and Communications Technology.
The domestic mobile phone shipments were 14.864 million units, a year-on-year decrease of 31.7%, and the domestic brand mobile phone shipments were 12.783 million units, a year-on-year decrease of 34.7%.
Furthermore, according to the “Canalys 2021 Smartphone Market Analysis Report”, the average selling price of the smartphones in 2021 will increase by 10% year on year.
Data from Counterpoint shows that the average selling price of mobile phones in the Chinese market has grown from 236 to 315 USD in the past to a price range of 425 to 472 USD.
Nicole Peng, vice president of an analyst firm says, “the main growth bottleneck in the Chinese market lies in the demand side.” even new innovation by mobile phone manufacturers has completely failed to stimulate consumers’ desire to buy.
Some experts even complained that the current mobile phone manufacturers are innovating for the sake of innovation. The products are not practical at all, but the price is extremely expensive.
Such a perfunctory approach really cannot make people pay for it. What do you think of the current status of the industry? The appearance is similar, and there is no desire to buy it after reading it.