Samsung lowered the price of the folding screen smartphone Galaxy Z Flip 3 to less than USD 1570, which stimulated overseas consumers’ desire to buy and accelerated the development of global folding screen smartphones. Foldable smartphone shipments reached 8 million units.
In 2022, shipments of foldable OLED screen mobile phones are likely to double to more than 18 million units. The global smartphone market is saturated and growth is sluggish. Since 2017, the global smartphone market has been declining for four consecutive years.
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Although the year 2021 will recover compared to 2020, it will still decline compared with 2019. The smartphone market lacks strong growth momentum. At present, smartphone manufacturers hope to use 5G, fast charging, and folding forms to drive further upgrades of smartphones, stimulate consumers’ desire to switch phones and slow down the decline of the smartphone market.
Among them, the folding screen mobile phone is a highly anticipated model. Compared with ordinary smartphones, the folding screen mobile phone has a larger screen when unfolded, similar to a tablet computer. After folding, it is similar to an ordinary smartphone and is easy to carry. That is, a folding screen mobile phone combines a tablet computer and an ordinary smartphone into one, which is convenient for people to work. , learning and entertainment.
However, compared with ordinary smartphones, the folding screen mobile phone adds a foldable screen, a hinge, a foldable cover, etc., which greatly increases the cost and makes the price of the folding screen mobile phone higher than that of ordinary high-end smartphones.
Moreover, at present, Google has not optimized the operating system for the folding screen mobile phone. Smartphone manufacturers can only improve the folding screen mobile phone from the inside to the outside. There is no unified standard. Increase the threshold for the use of folding screen mobile phones.
In addition, the folding screen mobile phone industry chain is not mature enough, causing creases on the surface of the folding screen, which has also been criticized by consumers. These factors lead to a tepid market for folding screen mobile phones in 2019 and 2020.
In 2021, the folding screen mobile phone market will begin to recover, driving more and more manufacturers to join. Samsung improved the folding-screen phone, changed CPI (transparent polyimide) to lower-cost UTG (ultra-thin glass), and launched the Galaxy Z Fold 3 and Galaxy Z Flip 3, of which the Galaxy Z Flip 3 starts at about 999.99 US dollars, stimulating overseas consumers’ desire to buy, and sales exceeded 1 million in 39 days. According to data from Stone Partners, Samsung’s foldable mobile phone shipments will reach 10 million units in 2021.
Domestic Xiaomi also launched the MIX FOLD, which starts at 9999 yuan and continues to cut prices at different nodes, which also allows some consumers to start adopting folding screen mobile phones. According to data from Stone Partners, Xiaomi MIX FOLD shipments will reach 500,000 units in 2021. Huawei is affected by the chip ban, and the promotion of folding screen mobile phones has been hindered, with shipments of 300,000 units in 2021.
