Although Samsung has been trying to bring its Exynos chips to the same level as Apple and Qualcomm’s competitors, these efforts have failed so far. Samsung ditched its Mongoose cores in favor of ARM designs two years ago, and its latest flagship chip, the Exynos 2200, also features a GPU in partnership with AMD.
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A new report suggests that the South Korean company is considering changing the status quo to boost the performance of its homemade processors. Samsung is planning to develop chipsets exclusively for its smartphones. It is reported that Samsung’s System LSI division is responsible for making chips and is not very closely related to Samsung’s mobile division (called MX or Mobile eXperience).
Moreover, the two units are more of a buyer-seller relationship, meaning the MX division is just one customer of LSI. In addition to this, Samsung’s chip manufacturing division does not just manufacture chips for Samsung-branded mobile phones, but also for other customers such as Vivo.
According to the report, Samsung president and head of MX business TM Roh said that Samsung will now make processors exclusively for Galaxy phones. The plan was allegedly revealed during an all-hands meeting when an employee asked how the company would resolve the Game Optimization Service (GOS) dispute.
Furthermore, GOS is an app pre-installed on Samsung phones that prevents the device from overheating. This is done by limiting the phone’s performance. Samsung has been criticized for not allowing users to disable the service. The company later provided an update was made to resolve this issue.
The highest-end model, the Galaxy S22 Ultra, also had issues with GPS, and this only affected the Exynos model, not the Qualcomm Snapdragon 8 model. In response to all this, Samsung may now be taking the same approach as Apple when it comes to making chips. That means it will focus on making chips for its Galaxy phones, rather than considering selling them to other manufacturers.
It’s also possible that Samsung could partner with Qualcomm or MediaTek to make new chips, but nothing is certain at the moment. It is reported that Samsung internally admits that its employees have “insufficient AP capabilities”, not necessarily because they lack talent, but also because of a lack of manpower.
