According to the latest report, Alphabet’s YouTube is planning to launch an online store for streaming video services. YouTube has renegotiated talks with entertainment companies about participating in the platform, which YouTube calls its “channel store,” according to people familiar with the matter.
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Additionally, the platform has been in the works for at least 18 months and could launch as early as this fall. Alphabet did not immediately respond to a request for comment.
The launch of the program will allow YouTube to join the likes of Roku and Apple in splitting the streaming market as more consumers move away from cable or satellite and turn to subscription-based streaming services. a cup of soup.
Earlier this week, The New York Times reported that Walmart Inc. has been in talks with media companies to include streaming entertainment into its membership services.
