Netflix is about to launch an advertising version of the service, but this service does not allow subscribers to download TV series or movies, which means they cannot be watched offline. Someone found a piece of code in the Netflix iOS app that shows that all versions of Netflix can be downloaded except the ad version.
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The standard Netflix plan allows users to download content and watch it offline, and the ad-free version is more expensive than the ad-free version, which Netflix clearly wants to differentiate. Netflix co-CEO Ted Sarandos confirmed in June that a cheaper Netflix service would be launched, albeit with ads.
Netflix with ads reportedly doesn’t allow ad-skipping while watching ads and doesn’t have control over playback features while playing ads, though there’s still some content that’s ad-free. An ad version of Netflix is expected to launch in early 2023.
How much is the advertising version priced? I don’t know yet, but Netflix has raised prices several times in recent years. The current Netflix Basic Netflix package is priced at $9.99 per month, providing 480p streaming video; the Standard version is priced at $15.49, providing 1080p video. The most expensive version, Premium, costs $19.99 per month and offers 4K HDR video. The clarity of the ad version may be similar to the basic version package.
Why is Netflix launching an advertising version of the service? Because it’s losing customers and revenue. Fewer Netflix subscribers in the first quarter of 2022, the first churn in 10 years, and the company believe there are many family-sharing accounts and fierce competition as the main reasons for the churn.
